Concepts
Campaign studies.
Three speculative campaigns — local, national and international — to show how strategy, screen and print move together.
All candidates, parties and places on this page are fictional. These are concept studies, not client work.
For Mayor
Fix the streets you live on.
01Concept · Local
Mara Voss
For Mayor — Harbor City
“Fix the streets you live on.”
A neighbourhood-first mayoral run: block-by-block promises, door hangers with QR follow-ups and a weekly street report online.
- Identity
- Door hangers
- Street posters
- Weekly video report
Party campaign
The country works when you do.
02Concept · National
Civic Forward
Party campaign — Nationwide
“The country works when you do.”
A national party relaunch built on one modular grid — from 6-sheet billboards to 6-second vertical ads, in every region's dialect.
- Party identity
- Billboard system
- Regional ad kits
- Manifesto print
For Senate
One voice, every district.
03Concept · International
Amani Okafor
For Senate — Diaspora & home districts
“One voice, every district.”
A cross-border senate race speaking to voters at home and abroad: multilingual content, diaspora events and print shipped to three continents.
- Multilingual site
- Diaspora events
- Poster series
- Live Q&A format