Ethics

How we campaign is public.

We work for parties and candidates across the democratic spectrum. What we will not do is the same for all of them.

01
Truth on every surface
No disinformation, no fabricated quotes, no deepfakes. Every claim we print or post can be sourced.
02
The law is the floor
We work inside election, spending and advertising-disclosure rules in every country we operate — and document it.
03
Voters' data is theirs
Consent-based data, KVKK and GDPR by design. We never buy or sell voter data of unknown origin.
04
Persuade, never suppress
We win by bringing people to the ballot box, never by keeping them away from it.
05
No hate, no violence
We do not produce content that targets people for who they are, or that excuses violence.
06
AI, labelled
We use AI as a tool, review every output by hand and label synthetic media clearly.

Work we decline