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TRBrief us

Method

From the first poll to the final count.

A campaign is a calendar with a deadline nobody can move. Our method gives every week a job and every job an owner.

  1. Research

    We map the electorate, the issues and the opponent before a single word is written.

    • Electorate map
    • Issue ranking
    • Opponent file

  2. Position

    One clear reason to vote. A message house, a visual identity and a plan that fits the calendar.

    • Message house
    • Identity system
    • Campaign calendar

  3. Produce

    Screen and paper from one studio: films, ads, posters and leaflets that look like one campaign.

    • Creative toolkit
    • Print-ready files
    • Ad library

  4. Amplify

    Media, field and print in rhythm. Daily testing tells us what to scale and what to stop.

    • Media plan
    • Distribution routes
    • Daily readouts

  5. Election Day

    Turnout operations, volunteer kits and a war room open until the last ballot is counted.

    • GOTV plan
    • Volunteer kits
    • Results room

A typical calendar

Working back from election day.

  1. Weeks 16–12Research, positioning, identity
  2. Weeks 12–8Website, content engine, first print run
  3. Weeks 8–4Paid media scale-up, billboards, events
  4. Weeks 4–1War room, rapid response, door-to-door
  5. Election dayTurnout operations, volunteer kits, results room

How many weeks until your election?

Brief us